SOUTH HADLEY, Mass. -- Mount Holyoke College today announced that it has established a new athletic partnership with Under Armour and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Mount Holyoke College Athletic Program while outfitting the college's athletes, coaches, and community members in premier Under Armour product selection.
The partnership will debut across the Lyons' athletic programs competing within the New England Women's and Men's Athletic Conference (NEWMAC) in the 2024-25 seasons. Mount Holyoke will also benefit from access to BSN SPORTS' line of custom campus branding products, expansive support teams, and fanwear shops.
Bill Stote, Sr. Vice President of BSN SPORTS Collegiate Select Program said, "This agreement between Mount Holyoke College, BSN SPORTS, and Under Armour will add tremendous value and dedicated support to the experience of the coaches, student athletes, and administrators involved with Mount Holyoke College Athletics. Our team is excited to provide the Lyons' athletic program's coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Mount Holyoke's prominent athletic brand and fanbase. We are proud of this partnership and welcome the opportunity to give time back to Lyons' coaches daily, so they can continue focusing on positively impacting the lives of student athletes."
"We are thrilled to partner with BSN and Under Armour, established industry leaders in athletic apparel and equipment, to provide a unified Lyons Athletics brand and to enhance our student-athlete experience," said Andrea Ricketts-Preston, Mount Holyoke Director of Athletics and Chair of Physical Education. "Through this agreement, we will have an opportunity to maximize our resources across the department and provide an accessible team store for fans and friends of Mount Holyoke Athletics."
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.
