The NEWMAC Announces FloSports as Exclusive Media Partner

The NEWMAC Announces FloSports as Exclusive Media Partner
WESTWOOD, Mass. -- The NEWMAC and FloSports, a global independent sports media company and streaming platform, today announced a historic five-year media rights agreement under which FloSports will become the exclusive media partner of the NEWMAC beginning in the 2024-2025 academic year. By providing the NEWMAC with a national platform and additional resources, the agreement will enhance the NEWMAC's standing as a preeminent NCAA Division III conference.

"As a conference, our mission is to be at the forefront of the evolving landscape of college athletics to create the best possible experience for our student-athletes," said Patrick B. Summers, NEWMAC Executive Director. "Our partnership with FloSports enables the NEWMAC to continue building on our success as a conference by providing our student-athletes and institutional brands with increased exposure and a national platform."

Under the terms of the agreement, FloSports will distribute more than 1,100 regular season and postseason NEWMAC events live and on-demand across 17 sports, with member institutions having the option to post full games free of charge on their institutional platforms 72 hours after each contest. FloSports investment into the conference will enhance overall production quality and media operations of member schools throughout the term of the contract. FloSports will also leverage the nationally and internationally recognized brands of the NEWMAC member institutions by producing original content and social media programming throughout the conference over the five-year term.

"I'm thrilled about the NEWMAC'S partnership with FloSports," said Andrea Ricketts-Preston, the director of athletics and chair of physical education at Mount Holyoke. "Our student-athletes, parents, alums, and members of the campus community at Mount Holyoke will benefit from the enhanced streaming quality on a national platform. This partnership will also enable our athletic communications team to upgrade necessary equipment to provide an outstanding game day experience and additional unique content that will highlight our Mount Holyoke campus community in a positive light. The NEWMAC has established itself as a preeminent NCAA Division III athletic conference, and securing this deal is a testament to that. I couldn't be more excited to join the FloSports platform."


The NEWMAC is an association of 12 selective academic institutions: Babson College, Clark University, U.S Coast Guard Academy, Emerson College, Massachusetts Institute of Technology, Mount Holyoke College, Salve Regina University, Smith College, Springfield College, Wellesley College, Wheaton College, and Worcester Polytechnic Institute, that are committed to providing high quality competitive athletic opportunities for student-athletes within an educational and respectful environment that embodies the NCAA Division III Philosophy. The conference also partners with four Associate Members: Norwich University (Football), Simmons College (Rowing), SUNY Maritime College (Football), and U.S. Merchant Marine Academy (Football), while sponsoring 20 sports.

About FloSports:

Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sports categories in the US and abroad. FloSports' vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries, and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit

Frequently Asked Questions (FAQ)
• What are the terms of the media rights agreement?
The NEWMAC has entered into a five-year agreement under which FloSports will become the exclusive media rights partner of the NEWMAC and Mount Holyoke College starting in the 2024-2025 academic year. FloSports will distribute more than 1,100 NEWMAC regular season and postseason events live and on-demand across 17 sports on an annual basis.
• Why is now the right time for a media partner?
Streaming is the future of college athletics. We are committed to ensuring that Mount Holyoke and our fellow NEWMAC member institutions are well positioned to be at the cutting edge of the next significant shift in Division III athletics and able to deliver the best possible experience to our student-athletes.
• Why is FloSports the right partner at this time?
Working with a full-service media company provides us with the ability to enhance our overall production quality and extend our media operations over the term of the agreement. FloSports is an established media company with a platform that contains hundreds of thousands of contests across 25+ sports. FloSports is making a significant investment and committing meaningful resources that will increase our visibility and give our institution and our student athletes a national and international platform.
• How will having a dedicated media rights partner benefit Mount Holyoke?
We have rosters comprised of student-athletes from all over the country and around the world. The partnership provides us with an international platform that will enhance brand visibility, better highlight our student-athletes, and enable us to reach our fans and alumni nationally and internationally. We strive to be leaders at the NCAA Division III level. This comes with a commitment to advance and evolve to ensure that we, along with our fellow NEWMAC member institutions, are collectively raising the bar to reinforce our standing as a preeminent NCAA Division III conference.
• What changes can I expect to see as a result of the media rights fees?
Over the course of the agreement, the media rights fees will enable the implementation of improved broadcast production standards, continued equity in production quality between corresponding men's and women's sports, and an increased investment in the student-athlete experience. Ultimately, this will allow Mount Holyoke to maximize our resources to the benefit of our students, alumni, and fans.
• How do I sign up for FloSports? Will there be discounted pricing for students and fans?
FloSports is accessible via the FloSports mobile app and is also available on digital and streaming services, including Amazon Fire TV, ROKU, Apple TV, and Google Chromecast. Comparable to other streaming services, a standard FloSports subscription costs $29.99 a month or $150 for the year ($12.50/month). Students with a NEWMAC member institution .edu email address will be able to sign up for a discounted subscription price of $9.99 per month or $69.99 per year. As we approach the launch of the 2024-2025 season, a unique NEWMAC-FloSports URL will be made available providing fans with more information.